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Proposal of Marketing Plan
Tupý, Maroš ; Ing.Vladimír Schwarz (referee) ; Milichovský, František (advisor)
The aim of my thesis is to design a marketing plan for the Slovak leading winery VILLA VINO RACA. It is composed of four parts. The first part will be devoted for the definition of the problem and subsequent objective work. The second part will be included in the theoretical basis of work. The third part will deal with the analysis of the problem and the current situation. And in the last fourth section I will try to point out my own proposed solutions and benefits propose solutions.
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Architecture in Landscape – Winery
Balaščáková, Petra ; Menšíková, Naděžda (referee) ; Urbášková, Hana (advisor)
Winery as a materialization of wine making and wine consuming process is designed in the landscape of Strachotin, amongst the wineyard area. A huge water pond Vodne Dielo Nove Mlyny and the hillsde of Palava on the horizon become a crucial part of the whole concept. It´s goal is to sensitively set the building into the natural landscape and to connect the area with the existing wine roads that are crossing nearby. Another important aim is to concisely include the significance of a winery as a process of connecting people with each another and connecting of oneself with nature. The design is an architectural interpretation of the set goals.
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Winery in Mutěnice
Škorvánková, Andrea ; Muroň, Ivo (referee) ; Ležatka, Lukáš (advisor)
The essential idea of the design was to create an object whose shape and size does not disturb the image of the village environment in which it is located. Winery requires large areas for production and storage. It is divided into two one-storey objects both for technological reasons, but also because of the creation of two smaller volumes. The shape of the roof creates the division of the volume into several smaller ones, which are not so foreign to the village environment. The facade consists of vertical wooden slats in a natural pale shade. Aluminum windows in anthracite color, are designed in contrast to the expression of the facade. They are framed by an aluminum structure extending beyond the facade. The entrances to the building are covered with a light steel canopy in the same color.
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Winery in Mutěnice
Škorvánková, Andrea ; Muroň, Ivo (referee) ; Ležatka, Lukáš (advisor)
The essential idea of the design was to create an object whose shape and size does not disturb the image of the village environment in which it is located. Winery requires large areas for production and storage. It is divided into two one-storey objects both for technological reasons, but also because of the creation of two smaller volumes. The shape of the roof creates the division of the volume into several smaller ones, which are not so foreign to the village environment. The facade consists of vertical wooden slats in a natural pale shade. Aluminum windows in anthracite color, are designed in contrast to the expression of the facade. They are framed by an aluminum structure extending beyond the facade. The entrances to the building are covered with a light steel canopy in the same color.
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Architecture in Landscape – Winery
Balaščáková, Petra ; Menšíková, Naděžda (referee) ; Urbášková, Hana (advisor)
Winery as a materialization of wine making and wine consuming process is designed in the landscape of Strachotin, amongst the wineyard area. A huge water pond Vodne Dielo Nove Mlyny and the hillsde of Palava on the horizon become a crucial part of the whole concept. It´s goal is to sensitively set the building into the natural landscape and to connect the area with the existing wine roads that are crossing nearby. Another important aim is to concisely include the significance of a winery as a process of connecting people with each another and connecting of oneself with nature. The design is an architectural interpretation of the set goals.
|
|
|
Proposal of Marketing Plan
Tupý, Maroš ; Ing.Vladimír Schwarz (referee) ; Milichovský, František (advisor)
The aim of my thesis is to design a marketing plan for the Slovak leading winery VILLA VINO RACA. It is composed of four parts. The first part will be devoted for the definition of the problem and subsequent objective work. The second part will be included in the theoretical basis of work. The third part will deal with the analysis of the problem and the current situation. And in the last fourth section I will try to point out my own proposed solutions and benefits propose solutions.
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